Our Writing Process
We've refined this approach since 2019, working with clients across Thailand and Southeast Asia. Each project starts with research — not just about keywords, but about your audience.
Research Phase
We spend time understanding your industry and competitors. This means looking at what's ranking, but also what's missing. Sometimes the best opportunities are topics nobody's covered well yet.
Content Strategy
Based on research, we map out topics that match search intent. Not every article needs to rank for high-volume keywords. Sometimes targeting specific questions brings better results.
Writing & Optimization
Our writers focus on clarity first, SEO second. We structure content for readability — short paragraphs, clear headings, examples when they help. Keywords fit naturally because we're writing about relevant topics.
Review & Publishing
Every piece goes through editing and fact-checking. We verify claims, test links, and ensure formatting works across devices. Content goes live when it's ready, not just when it's done.
What Makes Our Approach Different
Most agencies focus on volume. We focus on pieces that age well. Here's what that means in practice.
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Real Research
We read industry reports, check forums, and analyze actual search behavior. Not just keyword tools.
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Structural Thinking
Content organization matters. We outline before writing, ensuring each section answers specific questions readers might have.
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Natural Language
Search engines got better at understanding context. We write for humans first, knowing that readability signals quality to algorithms too.
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Long-Term Thinking
Trends change, but good information stays relevant. We build content that can be updated rather than rewritten from scratch.
Why This Takes Time
Quality content can't be rushed. A well-researched 1,500-word article might take a full day when you factor in research, writing, editing, and optimization.
That's normal. Quick content often shows — thin research, awkward phrasing, forced keywords. Readers notice, and so do search engines.
We typically deliver 8-12 articles per month for ongoing clients. That pace lets us maintain standards while building your content library steadily.
What You Can Expect
Results vary based on industry competition and site authority, but here's what clients typically see over time.
Traffic Growth
Most clients see measurable traffic increases within 3-4 months. Early months focus on building authority; momentum builds from there.
Better Engagement
Well-structured content keeps visitors reading longer. We track time on page and scroll depth to refine our approach.
Sustainable Rankings
Rankings fluctuate, but quality content tends to stabilize in top positions. We focus on topics where you can genuinely compete.
Ready to Start?
We're currently scheduling new projects for late March 2025. Initial consultations help us understand your needs and see if we're a good fit.
Get in Touch